Lunes, 03 Agosto 2015 18:35

¿Qué es el emprendimiento social? Destacado

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El emprendimiento social es la forma de satisfacer problemáticas sociales a través de la creación de empresas rentables y sostenibles, que además integren procesos de innovación y creatividad.

 

En el sistema económico actual solamente logramos visualizar dos extremos, las empresas de capital privado las cuales buscan maximizar ganancias poniendo a la venta productos o servicios y las organizaciones sin fines de lucro, las que sobreviven de donaciones y subsidios del gobierno. Dentro de este sistema podemos ubicar a las empresas sociales exactamente a la mitad.

Una empresa social cuenta con un modelo de negocio viable que permite su sostenibilidad en el tiempo y con un público objetivo llamado beneficiarios, a los cuales se enfoca para satisfacer una necesidad.

De esta forma las empresas sociales surgen como una nueva solución a necesidades latentes de la sociedad que ni las empresas ni el gobierno han podido satisfacer a lo largo del tiempo, cuestiones como pobreza, falta de acceso a la educación y servicios básicos, desnutrición, discriminación entre otros son algunos los temas en los que se enfoca este tipo de emprendimientos.

Para que una empresa se considere social debe cumplir con 7 principios expuestos por el profesor Muhammad Yunus, máximo expositor y precursor de emprendimiento social en el mundo.

Según él estos son los principios que hacen de una empresa tradicional, una social:

  • v  Objeto social
  • v  Sostenibilidad financiera
  • v  Solo se recupera la inversión, no se obtienen ganancias
  • v  Expansión y mejora
  • v  Amigable con el ambiente
  • v  Buen salario con mejores condiciones
  • v  Realizarlo con alegría

Según Yunus existen dos tipos de empresas sociales, las que fabrican productos y servicios encaminados a resolver una problemática social y las que involucran dentro de su cadena de valor a las personas vulnerables (Beneficiarios).

Este concepto, en cualquiera de sus dos ramas es prácticamente nuevo en nuestro país, tiene la posibilidad de comenzar a generar no solo fuentes de empleo dignas crecimiento y desarrollo económico, sino resolver problemáticas de sectores desprotegidos, incluir a zonas y poblaciones marginadas dentro de la economía formal y equiparar la situación de estos sectores vulnerables.

En países de Europa y Asia el concepto de empresa social cuenta ya con renombre, sin embrago en nuestro país apenas comienza el reconocimiento y validación del modelo.

Actualmente los ojos de los inversionistas buscan aportar su capital para generar no solo ganancias, si no impactos positivos en la sociedad, a este tipo de inversión se le conoce como inversión de impacto.

Sin duda el emprendimiento social es la mejor opción si lo que se busca es más allá de generar una empresa impactar a la sociedad, o al menos a un sector de está dejando huella en el desarrollo personal, profesional y comunitario de poblaciones en situaciones de desventaja.

 

 

 

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